After 10 years with FACES SF our founding CEO, Lawland Long, has decided that 2021 will be his last year at FACES SF. His legacy will not be forgotten as FACES SF has been his mission, home, and family for the past 10 years. No words can begin to offer our thanks and gratitude for his decade of commitment, growth, and vision.
   To every ending there is a new beginning, and so our dedicated board and Koya Consulting will begin a national search to locate someone who demonstrates integrity, empathy, and humility along with the great talents and vision required to help write the next chapter for FACES SF’s second decade of existence and beyond. We look forward to continuing to serve the community. Look for more news from us about this transition in the coming months.

Lawland Long

Chief Executive Officer
Lawland Long has served as FACES SF’s Chief Executive Officer since 2011, being the first Executive to take the reigns of the organization following the merger between Florence Crittenton Services and the Whitney Young Child Development center. Since 1981, Lawland has dedicated his life to serving critically underrepresented populations in several neighborhoods around the Bay Area, having gotten his start as the Executive Director at the Chinatown Youth Center. He graduated with B.S at California State University in Hayward before moving on to Boston College and Harvard University, achieving advanced degrees in Business Administration and Public Administration respectively. When he’s not changing the lives of students and families at FACES SF, he can be found co-chairing CCEL (California Coalition for Early Learning), serving as a board member to the CORO Northern California Board, and advocating for the rights of our youngest citizens and their families in Sacramento.

Kim Wong

Child Development Program Director
Kim Wong has been serving as our Child Development Program Director since 2011. With over 28 years of experience, Kim has truly made a difference in the Early Childhood Education realm. She chose to join the FACES SF team when she recognized the challenges we face providing every child access to quality education and she was confident that she could be instrumental in upgrading our services. She was absolutely correct! Because of her, we are able to offer each of our students the very best. Kim received a B.A in English from UC Berkeley, a M.A in Education from San Francisco State University, and a J.D. from Hastings College of Law. When she’s not changing the lives of our students, she’s an active volunteer in a variety of educational roles ranging from school room parent, Sunday school teacher, and even serving as a Board Member for her former organizations and her Parish. Her most current volunteer position is on the Advisory Committee for the PATH Program.

Maggie Ni

Finance Director
Maggie Ni joined FACES SF as our incredible Finance Director over 10 years ago, after spending many years in various accounting roles. She initially joined the organization because it seemed like a once in a lifetime job opportunity but quickly found herself falling in love with not only the organization, but the people we serve. She adores how this organization changes the lives of others, as well as the lives of our staff. She received her A.A. in Accounting from City College of San Francisco, and has grown tremendously since. Outside of the office, Maggie serves as a member of Buddha’s Light International Association at San Bao Temple.

Susan Murphy

Director of our Workforce Development Program
Susan Murphy has been working with FACES SF for 14 years, having started in January of 2005. Prior to becoming the Director of our Workforce Development Program, Susan was an integral member of the Florence Crittenton Services volunteer team, serving as an instructor for the Learning + Earning = Achievement and Power Program (L.E.A.P). Susan has been an important advocate and activist for the Bayview/Hunters Point neighborhood for over 40 years, with a focus in community health, environmental concerns, and women/children’s issues. She is an alumni of the Coro Women in Leadership Program, and continues to dedicate her time and energy to the Sunnydale Collaborative Impact Group and the Visitacion Valley Providers Group.

Lindsay Nieri

Human Resources Director
Lindsay is the newest member of our Leadership Team, having joined us in January 2019. Prior to assuming her role as our Human Resources Director, Lindsay spent 14 years mastering all manner of HR at San Francisco State University. She chose to take on this important role because she wanted to be part of a small, intimate, and dynamic organization where her love and commitment to people and their growth could flourish. FACES SF also keeps her connected to her first love: education. Lindsay is a proud 4th generation San Franciscan native, and loves that she gets to serve the citizens of her home city. She has a deep love of San Francisco, its eccentricities, and its profound soul and intensity. She holds a B.A. in English from San Francisco State University and is a proud member of the SHCP and SFSU Alumni Associations. In her spare time, you can find her celebrating the Giants and Coaching for CYO athletics.

Seiko Velder

Child Development Data & Compliance Director
Seiko Velder has been serving as FACES SF’s Child Development Data & Compliance Director for the last 9 years. Prior to taking on this challenging, and incredibly important role, she served as the Child Development Supervisor at Head Start in Colorado. Having originally signed on to work with Florence Crittenton Services - she enthusiastically stayed on board during their merger with the Whitney Young Child Development Center. Seiko’s love for FACES SF’s mission is infectious and her passion for supporting San Francisco’s children and families practically radiates off of her. Passionate about the importance of Early Childhood Education, she received her M.A. in ECE from the University of Colorado, Denver. She is a proudly certified trainer of PITC - The Program for Infant and Toddler Care.

Idalia Ruvalcaba

Enrollment Director
Idalia Ruvalcaba have been working with FACES SF for 16 years. Prior to taking on this challenging but incredibly rewarding role, she worked as a school Secretary for the South San Francisco and Napa Valley Unified School Districts. She has been with FACES SF since it was orginally Florence Crittenton services, but made the decisions to stay during the merger. She loves the mission of serving our community, families and children. Seeing the smiles on the children’s faces as she walks into a classroom gives her the satisfaction that we are serving our mission of helping our families and making a difference in their lives. Outside of work she enjoys spending time with her family and friends. Her hobbies are baking for special occasions and decorating for the Holidays.

April Bacsafra

FCCHEN Director
April has been providing critical care and educational sustenance for young minds here at FACES SF for the last 7 years in a variety of roles. Prior to starting her position as our FCCHEN Director, she served as our Site Supervisor for our Hayes Valley and Masonic education programs. She initially joined FACES SF as a preschool teacher because she is passionate about helping others - especially children - build strong learning foundations so that they can thrive in high quality learning environments. She graduated with a B.A in Psychology from San Francisco State University. During her tenure at SFSU, she was an active member of PACE - an organization that aspires to cultivate unity and leadership potential within its students through education and active involvement in the Filipino community. When April’s not being a superhero for our FCCHEN Program, she serves as a member of EveryChild California - an organization that advocates for publicly funded early care and education programs across the state by supporting the development of every child’s social, emotional, and intellectual well-being in safe and high quality learning environments.